In this episode of the Your Virtual Upline Podcast I will be talking about personal branding and how my decision to focus on this has helped me create results in my business FAR BEYOND anything that I've ever experienced before. If you would like to find out how you can increase your income WITHOUT sacrificing your lifestyle then this is an episode you can't miss.
Your personal brand is how you package what you have to offer to the world. It’s what you own, what you stand for and what people remember you for. The term branding has long been associated with companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. You need to intentionally tell people what you’re about and what you stand for. If you don’t – people will do it for you.
Most people involved in the network marketing profession have no clue when it comes to developing a strong personal brand. They do EXACTLY THE OPPOSITE of what they should be doing. They spend all their time on social media promoting whatever company they’re involved with or their products or services – they’re like a bad infomercial running 24/7.
I don't know about you, but that doesn't sound like a TV channel that I would be interested in watching. Here's a news flash to any of you that are guilty of what I'm talking about – your social media contacts feel the same way. Most of them I can promise you are either changing your channel as soon as it comes on, or worse yet – they're not tuning in at all anymore.
Start thinking of yourself as a brand
When I started to understand the value of branding myself and not my particular company in my network marketing business, I started to see dramatically different results.
What are the benefits of developing a strong personal brand? Why should you even care?
- Establishes you as an expert / leader in your chosen field (separates you from the masses)
- Gives you a platform to publish your own content
- Can be a source of unlimited leads and opportunities
- Allows you to shift from having to “chase people” to attracting them
- Allows you to make money from someone whether they join your company or not
- You’re no longer a “hostage”to any one particular company or the economy
- Allows you to monetize yourself – create revenue outside of your network marketing company
Ask yourself this question…..what’s your personal brand now? What image are you projecting online to the world? How are you presenting yourself on social media, etc? In this episode I will give you a step-by-step plan to begin to develop your own powerful personal brand. I'll go over the common mistakes that you are probably making today and how to fix them. I give you all of the resources that I've used to build my own personal brand that you can start using today, many of which are completely free.
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