Are you and the people on your team having trouble getting customers for your network marketing business? In the training today I cover one of the biggest lessons I've ever learned in this profession. We discuss the difference between selling and marketing. The reason why most people struggle is that they never understand the difference between these two things. If you want to be successful in your business then you have to learn how to STOP selling and START marketing.
I would like to start off stating something that you would THINK would be pretty obvious, but really isn't for most people that are involved in network marketing. Network marketing is MARKETING to your NETWORK. Most people really don't understand that when they first start their business. It's marketing to your network. Notice what I didn't say it was, I didn't say that it was selling to your network. It's also not cold calling your network. It's not going door to door with your network or spamming your network's social media accounts.
Network marketing is not supposed to be you selling your family and friends your products, services and opportunity. It's MARKETING to your NETWORK. You may be asking yourself, “What's the difference?” There's actually a pretty big difference. Unless you understand what that difference is, you may find it pretty difficult to build a successful network marketing business.
Instead of thinking that your job is to sell whatever you have to your family and friends, I want you to start looking at your job as providing them value. That's the first step in understanding the difference between selling and marketing.
How do you provide value to someone? You provide value to people through the products, services and opportunity that you have to offer. The value comes in the form of the benefits that person will get by consuming your products or taking advantage of your opportunity.
Here's another big difference between marketing and selling. Marketing is SHARING. It's simply asking someone to TRY what you have to offer. There is a big difference in people's minds between buying something and trying something.
You will find that people you know will be much more willing to “give something a try”, then they will buy something. Buying something sounds so much more permanent. It involves them really having to make a decision as to whether or not they see the value in what your offering.
This is important especially when it comes to your close family and friends. Marketing products to them is so much more effective than selling. You already have a close relationship with them, and most of they want to help and support you.
If your attitude is, “I don't want to talk to my family and friends about what I'm doing” then you have a major problem. Your problem is that you don't see enough value in what you have to offer. I know that because if you did truly see value in what you have, then your family and friends would be the first people that you would want to approach.
If you don't see value in what you have to offer then you've got two options. Find a way to build your belief in what you are doing and what you have to offer, or go find another business. Unless you truly believe in what you're doing enough to share it with the people that are closest to you, then it's going to be an uphill battle.
Here's the problem when your new distributors don't understand the difference between marketing and selling. Most new people that are going to join your business are NOT “sales types”. If you don't teach them that their job is NOT to sell, but to market then they are going to struggle.
Most people don't have the communication skills or the ability to go out and sell in a traditional sense. When you teach selling techniques to people that are not sales types, they either fail miserably or they don't even try. They don't try because the mere idea of “selling” makes them feel very uncomfortable.
In the video above I cover in detail how to have a marketing conversation with someone so you can avoid the trap of “selling” to your network. If you can teach this to your new people and have this duplicate on your team, it will dramatically improve your results.
Did you find this training helpful? If so, leave me a comment below and feel free to share it with anyone else you think it could help!
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P.S. I’m getting ready to launch my first ever private coaching program! CLICK HERE If you would like more information and want to be added to the waitlist. As soon as the details are finalized I’ll be sure to let you know!